With the clickable prototype in hand, Rhonda and the Üdo team conducted a series of target user
interviews as well as demos to potential buyers.
From this concept validation effort, Üdo
realized a niche market which it can focus on. With this new insight, Rhonda pivoted Üdo’s
business model to a B2B opportunity from her initial B2C opportunity.
The new business model
made every other aspect of Üdo - from technology and distribution to human resource and
operation - much more realistic and startup-friendly than in the original model.
With the newly gained confidence from her new business model and the visual product prototype,
Rhonda signed up to pitch to Digital Sandbox again.
Determined to show the judges Üdo is now
much more focused and executable, Rhonda met with our team to do a mock pitch before her pitch
to Digital Sandbox. During the mock pitch, we worked together to clarify revenue model,
financial projections, product roadmap, and customer acquisition strategy.
We also shared with Rhonda this KCSourcelink article on how to pitch to Digital Sandbox. Rhonda
then updated her pitch deck and talking points to reflect the points our team discussed with her
as well as to match Digital Sandbox’s expectations of a pitch.
Rhonda’s pitch was a success! As of the writing of this case study, Üdo has officially won
$20,000 in proof-of-concept grant from Digital Sandbox KC.
We are working with Rhonda to define her Minimum Viable Product (MVP) and how we can build an
MVP which is the bang-of-the-buck for the grant budget.
The MVP goal is to allow Üdo to onboard
early adopters who use the product consistently and give Üdo feedback on what the next iteration
of the product should be.
The best case scenario is the early adopters will love the MVP and its
potential so much that they will pay to continue to use Üdo. That is the most validating way for
Üdo to earn its first dollar of revenue, which will pave the way for the evolution of the