03
Solution
Strategy
Our process starts with getting to know the entrepreneur and scoping out their idea. When we
first met with Elango, he had big plans.
In fact, his idea was one of the most ambitious our
team has taken on. He wanted a prototype which he could use to demonstrate his idea to potential
users and investors, but he also wanted a wide array of features as well.
Our team advised Elango to lean down on the feature list since it was not realistic to build too
many features for the Minimum Viable Product (MVP), especially given the time constraint and the
budget constraint.
From there, we worked together to define the main use cases for the
platform,
with the focus the value it can create for the target users. This was how we created a leaner
feature list that only covered the essentials.
We then estimated the effort for the features in the leaner feature list.
Since the goal of the
project is to only design and build just enough to convey the main value proposition of the
platform and is not to build a fully functional product, we prioritized the features which were
quick and easy to build which also clearly demonstrate to the key stakeholders how Blockchain
Water would solve a well-known industry problem.
Design
With the finalized feature list for the project, we moved to the Design phase.
We started out
with a whiteboarding session to sketch out the user journey. Fortunately, in the case of
Blockchain Water, Elango was the target user: an civil engineer working in the water industry.
This made crafting a solution for people like him much easier because we had
an end user in the
room to guide the UX design process.
Throughout the whiteboarding session, we asked Elango guiding questions to help us envision what
the user interface would look like and how the users would interact with the screens we
sketched.
Using what we had learned during the session, we went to work creating the
clickable
prototype for Blockchain Water.
With the clickable prototype, we clearly visualized the main user flows:
-
Inputting datasets on the interface to run a water simulation
-
Specifying criteria for the specific simulation the user would
run
-
Viewing the results of the simulation
Not only did this help Elango better understand and explain
what his app does, but the clickable prototype also acts as a guide for development. The
clickable prototype clarifies the logic of the user interactions and the user flow, perfectly
preparing us to move on to the next phase.