If you’ve read some of our other case studies, you’d
know we love to whiteboard with our clients. In fact, whiteboarding and brainstorming sessions
are the sessions our clients say they enjoy the most, Sunny especially. In our first session
with Sunny, we took the newly defined MVP and began creating flowcharts for the main user
journey on Asthma Insight.
After the flowcharts were completed, we began drawing some basic sketches for the main screens
of Asthma Insight. Once Sunny was comfortable with the basics, we began to wireframe the layout
of the platform. We aimed to capture the essence of Sunny’s vision before we moved to working on
the high-fidelity designs.
When the high-fidelity design work began, it was time to choose the style guide. We settled on
blue and white as the main colors, a palette which is calming to look at, as it’s a heathcare
app. Additional colors such as green, yellow, and red are used to indicate different levels of
health status of an asthma patient.
After the high-fidelity designs were completed and approved by Sunny, we began to add copy to
the designs. Since the app was mainly designed to be used by children, we wanted to skip the
overly clinical jargon sometimes used by doctors but also needed to make sure instructional
texts were still accurate. Balancing between simplicity and accuracy proved to be difficult at
first, but after a few rounds of review and revision in collaboration with the Asthma Insight
team, we landed on a version we all felt confident about.
With the copy ready, we plugged the content into the high-fidelity designs and built a clickable
prototype with Marvel. Sunny then took the clickable
prototype to showcase the app concept to his early adopters, prospective customers, and
potential investors. His demos brought back valuable feedback, which we use to tweak the
prototype and design before moving into development.
The thorough, step-by-step approach boosted Sunny’s confidence, not only in his app idea but
also his venture overall.
“I give them my perspective, they take listen to it and give theirs back. They do their
homework and that brings a lot of value. That's obviously important.”